ON THE DESK INT'L LTD.CEO
Producer/Creative Director
Hiroaki Horinouchi
7 Methods that make the Differences by PR Creative
Eye-catching visuals and a striking slogan.
Whether it's a magazine, advertisement, or the web, the cover design (or main visual) is extremely important as it is the face of the medium.
It is no exaggeration to say that the success of a PR campaign is decided by whether or not it catches the reader's attention "within seconds." The quality of the cover design (or main visual) affects the overall success of the PR campaign.
On the Desk's "PR Creative" has produced many excellent cover designs that instantly capture the reader's attention.
A theme that gets to the heart of the matter, using a simple, concise word.
The most important factor in determining the success or failure of a PR strategy is the correctness and strength of the words used as the theme.
A word that is accurate, gets to the heart of the matter, stimulates thought and imagination, and has the driving force of an arrow that leads the discussion to a conclusion.
The ability to construct such a correct theme, and the ability to titulate it by expanding on the theme, driving the discussion forward, narrowing down possibilities and points of discussion, and navigating to a final conclusion- these consistent abilities to construct expression are the backbone of successful PR.
On the Desk's "PR Creative" has demonstrated excellent theme-building and titling skills that draw in readers, get them involved, and keep them committed to the end.
Approaching the essence, touching on subtleties, and weaving living words.
CEOs, celebrities, project key people, government officials, investor relations personnel, general customers, etc. Every interview in the field of public relations has a clear goal and vector from the beginning, and the horizon of the destination is visible.
However, whether it ends up as a mediocre, predictable script, or whether it spins living words rich in discovery and stimulation, lessons and laughter, consideration and clarification, empathy and hope, depends on the interviewer's ability to ask questions, empathize, and present issues, not to mention the quality of these.
Every interview is "live.“ This awareness greatly determines the success or failure of the interview.
On the Desk's "PR Creative" has produced many excellent interview articles that approach the essence, touch on subtleties, and spin living words.
To be trusted, needed, and loved.
This is true for both people and companies.
What is the purpose of corporate PR? Due to the rise of strategic terms such as CSR (corporate social responsibility), purpose (a company's reason for existence, business objectives), and SDGs (sustainable development goals), and due to the demand for disclosure of IR documents such as sustainability reports and integrated reports, it has been pointed out that in recent years, corporate PR has become difficult to make the company's face visible.
Just as each individual person is trusted, needed, and loved by living in the same era as a member of society, sharing values and ideas, and sometimes helping each other, a company can only establish its purpose in society, or its reason for existence, by being trusted, needed, and loved as a face-to-face member of society.
On the Desk's "PR Creative" contributes to the establishment of a company's purpose through the production of face-to-face PR magazines, in-house newsletters, company guides, and web content.
The key to reporting is the perspective from which you view people and the site.
Discover, be interested in, and admire.
Public relations content articles also include diverse people, activities, initiatives, events, history, culture, and records from various sites and regions. How they are compiled and conveyed depends on the perspective, awareness, purpose, ability, and passion of the person conveying them.
Only by looking at people and the site from a plain eyesight, and at the same time researching, discovering, and considering them, and being interested in and admiring them, can you create extremely high-quality reporting and report articles that are interesting to read, full of discoveries, and useful information.
Public relations magazines, newsletters, information magazines, and web content based on On the Desk’s “PR Creative" are full of the excitement of report and journal articles, produced by the excellent reporting and writing skills of writers, many of whom are originally from editorial production companies, publishing companies, newspapers, etc.
Stylish design gives a company "margin."
Design is not just about the visuals of words, but the complete form of expression and communication elements that encompass all of these.
What does it mean for a design to be stylish?
Style cannot be achieved without high quality. High quality at the packaging level, including words, visuals, tone, and manner, creates the "margin" that is stylish. This "margin" that a company exudes in public relations is what fosters a good image of that company.
On the Desk's "PR Creative" contributes to fostering a good image and branding of the companies it promotes through stylish design and clear message transmission.
Professional editing skills and attention to detail produce excellent articles.
We set a feature theme, select subjects, construct a story, and turn it into an article. This series of editing tasks requires the development of a consistent perspective, as well as the power of a narrative that is carefully thought out, verified, and trimmed down to give readers discovery, understanding, consideration, and even excitement and motivation. Excellent articles are made possible by professional editing skills and attention to detail for a high-level finish.
On the Desk's "PR Creative" is supported by the excellent editing, writing, storytelling, creative direction, and high level of completion of professionals many of whom are originally from advertising agencies, advertising production companies, newspapers, publishers, and so forth.
ABOUT US
Experience the appealing power of high-quality PR tools created by our PR Creative professionals.
Since our founding in 1999, we have been involved in the PR communication business, connecting companies with customers, employees, and society.
We strongly believe that our strength is coming from the power of PR Creative, which gives PR content a high appeal.
Our track record of creating numerous high-quality PR tools which have been produced by our talented and skilled PR Creative professionals, such as creative directors, graphic designers, copywriters, editors, photographers, and web designers, has proven the execellency in corporate communication by means of their PR Creative methods.
If you are in charge of general affairs or Public relations at your company, and are considering the following - launching or renewing a PR magazine, in-house newsletter, journal, or building an owned media by expanding PR content to the web, or even publishing a corporate commemorative magazine, company guide, annual report, or integrated report, please feel free to contact us using the form below and experience the power of our PR Creative.
Profile
Graduating from Kansai University's Faculty of Sociology with a major in Mass Communication, joined a major advertising production company. Assigned as a copywriter in the Osaka Headquarters' Creative Department. Charged in such national clients as Recruit, NTT West Japan, Shimano, ROHM, Tokyu Real Estate, etc.
After working as a creative director at an advertising agency, founded ON THE DESK INT'L LTD.
Holding the 1st Grade certificate of English Proficiency Test(Eiken) and a TOEIC score of 865. Running and Road Biking are the hobbies. Occasionally cooks to unwind.